Inexpensive Screen Capture Software Makes
Internet Video Production Easy and Affordable
Screen capture software that records images of what appears on your computer monitor has become an essential training and demonstration tool for on-line businesses. With the growth of DSL and cable modem connections, most Internet users now have the speed to view Internet video without delays and interruptions caused by slow Internet connections. Inexpensive video production software - the same software used to organize photographs and edit home video - puts basic video production within the reach of even the smallest, start-up business owner.
Multiple Uses for Images Captured from Your Computer Monitor
Web site owners can use Internet video and screen capture to demonstrate exactly how a software application works, or how to use a web based application. Web site video presentations can also display the features and benefits of hard products or off-line services. Here are some examples of how screen capture software is actually used:
- a discount stock brokerage uses Internet video to train customers how to use on-line stock screening tools
- the producer of a personal finance software package includes a DVD disc containing interactive lessons about how to use the software
- a dentist uses screen capture images of x-rays to demonstrate how he identifies tooth decay
Video Capture Software is Easy to Use
Inexpensive and easy to use software like Camtasia, Snag-It or CamStudio allows a site owner to record as a video exactly what is happening on screen. As the viewer of these videos, you follow along in real time as the site owner demonstrates features and explains how his product or service works. Video presentation software allows the site owner to narrate what he is doing and to highlight or emphasize selected parts of the screen. The viewer of the video literally has a front row seat to observe activity on the computer screen.
Screen capture software generates video in the same file format as that produced by a digital camera or digital video camcorder. If you are not inclined to edit your own video, you can easily outsource your video editing either locally or remotely. Once produced and edited, the final version of the video can be hosted on your own web site, or uploaded to free video hosting services like GoogleVideo or FreeIQ.
Effective web sites no longer consist of page after page of text. Consumers demand both explanation and demonstration, sound and movement. Internet video has a place on the web site of any type of product or service business. Screen capture video burned to a DVD can supplement any written instruction manual. Screen capture video presentations have become mainstream and every business owner should take advantage of this persuasive sales tool.