How Do I Improve the
Performance of My Web Site?
Web Site Updates and Improvements by g5Research
Welcome...
In 2008, if you own or work for a business or professional service firms you have a web site. You may have spent a great deal of
time and money planning and building your web site. And you may be frustrated that your attractive, professional looking web site does not work.
As a web site owner, your web site must perform well in two areas
- traffic - a steady flow of motivated visitors to your site
- conversion - your site must funnel your visitors to desired actions
Web sites that have either too little traffic or that fail to convert traffic are a waste of your time and money.
g5Research is a consulting firm owned by Jonathan Ginsberg. Our sole purpose is to tweak,
update and improve existing web sites. We can tell you why your site is not working as you wish and we can make significant improvements quickly.
Here are the common complaints we hear over and over - have you ever faced any of these issues?
- my web site never comes up when I assume the role of a customer and type in a search phrase
- I hear all this hype about how to rank high in the search engines - how do I spot the ripoffs and what should I believe?
- is it true that you can pay for first page placement on Google and Yahoo?
- my site has not been updated for three years - is it true that there is new, inexpensive technology that can make my site “stickier?”
- I keep hearing about blogs - what is a “blog” and what good will it do me?
- the company that designed my web site has gone out of business - I don’t know how to even access my site
- I don’t have the time or expertise to write “special reports,” newsletters or other content for my site - can I outsource that?
- I would like to establish regular e-mail communication with my clients - how do I avoid spam complaints?
- I do not know how to write computer code, but I want to update my site - is there a way I can change the content of my site if I am non-technical
- I would like to offer and record a “webinar” (on-line seminar) and make the recording available on my site? Is this possible? How much will it cost?
- is it true that I can add a tv-like video greeting to my site?
- can I include an hour long video “infomercial” on my site
- I would like to offer on-line training for staff and/or customers. How much will this cost me?
- I would like to survey my existing customers. How do I do this?
Web Site Tune-Up. G5Research can help you “tune-up” your web site so that it will perform to
your expectations. Just as your car needs repairs at regular intervals or your computer needs upgrades and updates, your web site also needs regular attention to perform at peak efficiency.
Brainstorming breakthroughs. G5Research will work with your current web design provider to
brainstorm and troubleshoot needed changes. We recognize that many web designers place their emphasis on creating web sites and developing design concepts. Our focus is primarily on
improving existing sites rather than on creating your first site.
Webmaster Services. G5Research can assume the role of as webmaster for your site, if your
current webmaster is unwilling or unable to perform needed updates and upgrades. We can also train you to serve as your own webmaster, using a variety of services and inexpensive - or even
free - linking and SEO tools.
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